Facebook will launch Instagram Reels in the US and in more than 50 countries over the coming weeks, sources say. Like TikTok, Instagram Reels will allow users to create and share 15-second video clips. As in TikTok, users will be able to take and remake audio from the videos of other users. And as TikTok can see how clips become viral in the Featured Reels section of the most popular videos.
Facebook launched Reels in Brazil last November, and last month in France and Germany. Last week, the service launched in India, a few days after TikTok and another 50 other Chinese applications were banned in India due to issues of protecting personal safety and privacy.